Solutions to Your B2B Technology Copywriting Challenges
Let’s face it. High tech marketing material written by nontechnical writers can either miss the mark or take too long to produce. Copy written by engineers with no sales experience can be technically accurate, but fail to move buyers to action. Both approaches can result in weak B2B technology copy. The downside … longer sales cycles, lower sales, and poor marketing ROI.
My copywriting service solves these challenges. I have the full set of skills you need to create B2B technology copy that gets results. Let me explain …
I am a high tech engineer who has dived deep into copywriting, sales and persuasion.
During 24 years in engineering, I completed hair-raising design and analysis of complex systems. Then boiled it down so other engineers and even management got the gist of my work. I’ve written concise recommendations to management, design documents, requirements specifications and analysis papers.
My former employers include Hughes Aircraft Company, The Aerospace Corporation, and Morgan Stanley. Performance reviews consistently highlighted my superior technical achievements and outstanding communication skills.
Education includes master’s and bachelor’s degrees in electrical engineering. In addition, I have a master’s degree in financial engineering. (What is financial engineering? Applying mathematical methods to solve problems in finance.)
How does copywriting enter the picture?
Along the way, I developed a passion for direct marketing. Key to making it work is great copy. A-list copywriter John Carlton says, “Nothing happens until the copy gets written.” No websites, ads, email, direct mail … major parts of your revenue pipeline do not exist without copy.
I rolled up my sleeves and got to work learning copywriting and direct marketing. To get a leg up, I joined American Writers & Artists Inc – Circle of Success. I have access to all their copywriting courses – over 70 in all.
AWAI B2B training covers the whole spectrum of techniques. Writers at the top of their game teach copywriting for lead generation, content marketing, online, offline and sales material. B2B instructors include Bob Bly, Steve Slaunwhite, Gordon Graham, and others. They reveal secrets that most B2B writers do not know. Secrets on how to punch up copy and response.
I am a graduate of John Carlton’s “Simple Writing System” training. It’s the system John uses to write all his copy – from short emails to long copy sales letters.
One of the gems in my vast copywriting library is the “Bencivenga 100 Seminar.” Gary Bencivenga reveals everything he knows about writing great copy – only 2000 sets sold.
Throw into the mix … sales experience. After Prudential’s comprehensive sales training, I sold financial products for two years. A key lesson I learned is how to ask the right questions to discover what’s important to someone.
I have the chops to discuss complex technology with your engineers and scientists. Then quickly distill the benefits … and frame them in a compelling way for executives and engineers. Using list segmentation, we can laser target your marketing messages and content to the different types of buyers you are pursuing.
Contact me for a free, no-obligation estimate on your next copywriting project. Call, text or email:
Joe Gerhard
Phone: 747-245-5084
Email: joe@joegerhard.com
Location: Los Angeles, CA, USA