I manage your project – no hand holding required. One of my goals is to keep headaches out of your workflow.
Here is how I will handle your project …
Proposal:
Discuss project in enough depth for me to send you a firm project quote.
- Talk about project on the phone
- What results do you expect from the project?
- What do you need prospects to do in response to the copy?
- How does the project fit into your marketing plan?
- Describe deliverables, their format and due dates
- Discuss project fee and payment
I submit a proposal for your approval.
Research:
My mission is to discover what motivates your prospects … and how they can get what they want through your product or service. To that end:
Gather information on your product or service and audience … the more the better.
- Creative brief on the copy project, if available
- Prior marketing and sales pieces (successes and flops)
- Technical documents, articles and information
- Q&A with product and sales teams
- Buyer personas, if you have them
- Publications your audience follows
Study and take notes.
- List features and benefits most important to your prospects
- Distill key persuasive info and arguments
Summarize USP and positioning.
- What differentiates your product or service from competitors?
Develop target audience messaging.
- Segment audience into roles
- Create buyer persona for each role, if necessary
- Map features and benefits to the “hot buttons” of each audience segment
Writing:
Complete copy platform to make sure my writing plan meets your expectations.
Copy platform includes:
- Copy overview
- Trial headlines
- Offer details
- Description of the target market
- Outline for longer copy projects
Submit copy platform for your review and approval.
Write the copy:
- Generate draft
- Revise/edit until I think your copy is perfect. Note: Editing for readability can boost response by hundreds of percent
Submit copy for your review by agreed due date.
Revisions:
I revise the copy according to your specific guidelines until you accept it. If I am concerned about a particular edit, I respectfully give you my view on it. If you want to go ahead with the edit, I cheerfully put it into the copy.
Revisions are included in the flat fee for the assignment … provided they are within the original scope of the project … and you assign them within 30 days of receipt of the copy.
If you send me a copy of the promotion in layout form, I will proofread the copy in context of the overall design.
Results:
I appreciate it when the client keeps me posted on the results of running my copy in the marketplace. I factor lessons learned into future work we do together.
How to Put My Process to Work for You
To discuss your copywriting project, call me at 747-245-5084. Or, use the form on my Contact page to request a FREE, no-obligation price quote. I look forward to working with you!