Specializing in Email, White Papers and Case Studies
Thanks for your interest in my freelance technology copywriting services …
You might be visiting this website out of curiosity. Some people do – especially those who never hired a freelance copywriter before.
But, more likely, you need a good B2B technology copywriter – someone who combines writing skill and sales ability with an engineering background and technology expertise.
Whatever your reason for coming to this site, you want to know more about a freelance copywriter before you hire him. If we were sitting face-to-face, talking in your office, you’d ask me questions. Let me answer some of those questions right here.
“WHAT ARE YOUR QUALIFICATIONS AS A B2B TECHNOLOGY COPYWRITER?”
I’ve learned copywriting, marketing, and persuasion from some of the best in the business:
- American Writers & Artists Inc. (AWAI)
- B2B writing programs taught by seasoned copywriters like Bob Bly, Steve Slaunwhite, and Gordon Graham.
- I am a “Circle of Success” member with access to all copywriting courses they produce – more than 70.
- John Carlton – “Simple Writing System” graduate.
- Gary Bencivenga – I own and study his Bencivenga 100 Seminar where he revealed everything he knows about copywriting. Before retirement, Gary was widely regarded as the world’s best direct marketing copywriter.
- Kenrick Cleveland – “Keys To Yes Elite Mentoring” lifetime membership. Instruction and mentoring on powerful persuasion strategies for quickly getting “Yeses” in any marketing or sales situation. Mastering how to connect your product or service to a prospect’s deeply held beliefs and emotions … without appearing like a pushy salesman!
- Vast library of classic books, courses and seminars on advertising, marketing and copywriting. Authors include David Ogilvy, Drayton Bird, Eugene Schwartz, Bob Bly, John Caples, Claude Hopkins, Dick Benson, Clayton Makepeace, Gary Halbert, Ken McCarthy, Jay Abraham, Ted Nicholas, and more.
During 24 years as a high-tech engineer, I wrote recommendations to upper level management and a variety of technical documents. The latter includes design documents, requirements specifications, and analysis papers. Performance reviews highlighted my superior communications skills year after year.
While working AMRAAM missile development, I wrote a design document. It was so thorough the engineer using it said he never needed to ask me questions. All the answers were easy to find in the document.
I have face-to-face sales experience. After comprehensive sales training with Prudential, I sold financial products to the public for two years.
You see …
I’m a B2B technology copywriter who can:
- Speak fluent engineer.
- Translate complex technology into compelling, simple benefits for decision makers.
With this background, I will do a deep dive into your business and marketplace. Then, I’ll write persuasive copy that matches your features and benefits to the needs of your best prospects.
“DO YOU HAVE A TECHNICAL BACKGROUND?”
I have degrees in financial engineering and electrical engineering:
- M.S. Financial Engineering – Polytechnic University
- M.S. Electrical Engineering – University of Southern California
- B.S. Electrical Engineering – University of Illinois
My engineering career spans 24 years. Positions include:
- Hughes Aircraft Company – Radar Systems Engineer
- The Aerospace Corporation – Communications Project Engineer
- Morgan Stanley – Financial Engineer
- MSCI – Manager of Morgan Stanley High Yield Bond Indices
While at Hughes in the 1980’s, I mathematically modeled Soviet electronic warfare (EW) signals used to jam the AMRAAM radar guided missile. I wrote software that simulated the missile radar receiver and the EW threats. We used it for years in the design process – honing and refining performance. The AMRAAM deploys on F-15, F-16, F/A-18, F-22 Raptor and F-35 aircraft.
As a financial engineer, I specialized in fixed income analytics. Morgan Stanley high yield bond traders looked to me as a “go-to” quant. Trading millions of dollars in bonds daily, they counted on me for flawless analytics. I went on to manage Morgan Stanley High Yield Bond Index production at sister company MSCI.
Do I have a technical background? YOU BET!
Most important to you, I know the mindsets of engineers, IT professionals, corporate executives, managers, and other technical buyers. Knowing their hot buttons, I create copy that moves them to action.
“WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?”
You can depend on me to write clear, credible, persuasive copy for your projects that include:
- Lead Generation: email campaigns, ads, landing pages, and direct mail packages.
- Content Marketing: white papers, case studies, email campaigns, articles, and blog posts.
- Sales Materials: sell sheets, brochures, and ads.
- Websites
Topics can range from simple to highly technical. I design my copy to fit seamlessly into your marketing funnel. It will move your prospects along to the sale while delivering value they can use immediately.
The last point about value is key. Your prospects get hundreds of marketing messages each day. They reflexively delete, skip, and avoid them to manage their precious time. How can you break through this vicious cycle?
According to retired copywriter Gary Bencivenga, one of the secrets behind his remarkable success in getting “Yeses” was …
“Make your advertising itself valuable.”
A great example is David Ogilvy’s famous one-page ad, “How to create advertising that sells.” Its pulling power is legendary. This ad attracted numerous world-famous clients to Ogilvy & Mather.
I’ll make your copy valuable, too. When your prospects see it, they will want to consume it.
I can’t predict how many responses you’ll get from my work. But I can–and do–guarantee your satisfaction with the copy you receive from me.
“WHY DOES YOUR LETTERHEAD SAY ‘COPYWRITER, MARKETER & YES STRATEGIST’?”
In addition to delivering effective copy, I also make sure it fits into your marketing strategy. We’ll talk about how you market and sell. Then I’ll create copy tailored to your marketing funnel. You will see results … more leads and conversions at a higher marketing ROI.
My “Yes Strategies” involve more than typical copywriting formulas like AIDA (Attention, Interest, Desire, and Action). They are subtle … flying under the radar to connect with your prospects on a deep level. Both logically and emotionally without them realizing what is happening. No need for pushy sales tactics. Prospects will give a firm “Yes” to your offer and be glad they did.
“WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?”
Let me know what kind of assignment you have in mind. After we discuss your project, I’ll promptly quote you a price. There is no charge for the quote.
My quote will be a flat fee for the project. Factors affecting the fee include type of project, amount of copy, research required, target audience and due date. Once we agree on the project fee, you don’t need to worry about going over budget. Payment of 50% is due before I begin work and 50% on completion of the project.
“HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?”
I prefer 2-3 weeks for freelance copywriting assignments. That gives me time to research your project, then write and hone your copy to perfection.
Do you need copy more quickly? Just indicate the due date when you order from me. If I take the job, I guarantee delivery by your deadline … or sooner.
“WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?”
There is NO CHARGE for rewriting. Revisions are included in the flat fee for the assignment … provided they are within the original scope of the project … and you assign them within 30 days of receipt of the copy.
If you are not 100 percent satisfied, I will revise the copy according to your specific guidelines … and at my expense.
“HOW DO I ORDER FROM YOU?”
Putting me to work for you is easy. Call or email me. Contact details are below.
Give me an overview of your copywriting assignment. What are you selling? Who are the buyers? Where does the copy fit into your marketing/sales process? With this info, we will discuss your project – preferably over the phone.
When you give me the go-ahead, I’ll write the assignment for you. You will receive your copy on or before the deadline date. Remember: it’s guaranteed to please you.
So … why not try my service for your next copywriting project. I promise you’ll be delighted with the results.
Joe Gerhard
Phone: 747-245-5084
Email: joe@joegerhard.com
Location: Burbank, CA
P.S. If you’re in a hurry … call me right now or email me the details. There is no charge to discuss your job and give you a cost estimate. And there is no obligation to buy.